In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and also other facts about modern B2B advertising. We discuss exactly how the purchasing trip is currently entirely fragmented as well as the manner in which community building ca

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and various other facts concerning modern B2B advertising. We go over just how the acquiring trip is currently completely fragmented and the way that community building can help on

Mark Donnigan: It's going terrific, Ben. I am so pleased to be here on your program.Specifically given the value as well as the urgency of the topic we're going to be tackling over the training course of this discussion also, which is one that I assume is actually under-discussed. One that could if